Fluid by JO Fragrances campaign
Brand Design · Creative Direction · Fragrance
Fluid / JO Fragrances

A scent for
every feeling.

A fragrance identity built around movement, atmosphere and emotional transformation. One bottle moves from water to wilderness, daylight to after dark.

Fluid fragrance water campaign

Fluid.

Fresh without being fragile. Sensual without being heavy.

Fluid perfume bottle on water
The fragrance

The Scent

Clean water, quiet air and skin. A fragrance designed to shift with the person wearing it.

Top
Bergamot · Sea Salt · Green Mandarin
Heart
Jasmine · Violet Leaf · Water Lily
Base
Cedarwood · Musk · Amberwood

Every Feeling Has a Scent

01 / DAYLIGHT

Escape

Water. Air. Skin. Nothing between you and the moment.

Fluid floral water campaign
Fluid coastal campaign
Fluid Mediterranean campaign
Fluid coastal portrait
Fluid nature campaign
02 / NIGHT

After Dark

Same fragrance. Different feeling. Fluid moves from intimacy to confidence without changing its identity.

Fluid Paris night campaign
Fluid luxury interior campaign
Fluid window campaign
Fluid heels campaign
Fluid bath campaign
03 / OPEN AIR

Freedom

Wherever the day takes you.

Fluid open landscape campaign
Fluid mountain campaign
Fluid perfume bottle and packaging
The object

FLUID

by JO Fragrances
a scent for every feeling
50 ml · Eau de Parfum · $98.00
View Product
Clean Beauty
Certified
Vegan
Cruelty Free
Made
in Italy